Guangzhou, China — The PCT 2026 Personal Care Technology Convention & Exhibition (PCT 2026 Guangzhou) will take place on November 18–19, 2026, at the Baiyun International Convention Center in Guangzhou, China.
Organized by Ringier Trade Media’s Happi China, the Guangzhou edition will be held under the theme “Technology Drives the Future of Beauty, Innovation Fuels Global Growth.” The event aims to build a strategic platform connecting scientific research, technology development, industrial commercialization and global market opportunities.
As a key stop on the PCT 2026 annual series, PCT Guangzhou will leverage the strength of the Greater Bay Area’s beauty and personal care manufacturing ecosystem, bringing together global brands, ingredient suppliers, R&D institutions, OEM/ODM manufacturers and innovation partners to explore the technologies, market trends and business opportunities shaping the next generation of beauty.
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A Multi-Dimensional Forum Platform Covering the Beauty Innovation Value Chain
PCT 2026 Guangzhou will feature one main forum, 12 technology and innovation forums, and a series of specialized activities, providing an in-depth look at the industry's most dynamic technology and growth opportunities.
Key technical tracks will include:
- Skin Longevity & Cellular Science
- Skin Repair, Soothing & Microbiome Science
- Sun Protection, Skin Brightening & Photoprotection
- Biotechnology & Active Ingredient Development
- Clean Beauty & Sustainable Innovation
- Scalp & Hair Care Science
Innovation-focused forums will explore emerging opportunities across beauty and personal care, including:
- Pre- and Post-Procedure Care & the Convergence of Cosmetics and Medical Devices
- Emotional Skincare & Sensory Science
- New Engines of Beauty Growth: Trends, Marketing & Globalization
- AI + Beauty & Digital Innovation
- Color Cosmetics: Formulation & Process Innovation
The event will also feature the PCT Beauty New Product Showcase and a Supply Chain Matchmaking Program, designed to facilitate direct connections between brands, technology providers and manufacturing partners.
Major on-site highlights will include the launch ceremony of the 2027 Ringier Technology Innovation Awards, as well as the Ringier Formula Master Awards.
From Technology Exchange to Ecosystem Building
PCT has evolved beyond a conventional industry conference into an integrated platform combining forums, exhibitions, awards, product experiences and business matchmaking.
The Formula Master Awards will focus on the science of skin homeostasis, with three key tracks covering skin repair and soothing, anti-aging, and brightening.
The PCT Beauty New Product Showcase will provide brands with an industry-facing platform to present and demonstrate their latest innovations, while the Supply Chain Matchmaking Program will facilitate demand-driven, one-to-one business discussions between brands and suppliers.
A series of dedicated corporate sessions will also bring technical expertise and practical insights from leading industry organizations and innovation platforms, including Bochi Biological, Alumni Association of JiangNan University, Baiyun Meiwan International Cosmetics Research Institute cluster and Zhina Biotechnology.
Guangzhou: From Manufacturing Hub to Innovation Powerhouse
Guangzhou is home to one of China’s most comprehensive beauty and personal care ecosystems, spanning ingredient R&D, intelligent manufacturing, brand development and international trade.
The city has become a dynamic meeting point for multinational corporations and emerging Chinese brands, while close collaboration between universities, research institutions and industry continues to accelerate the transformation of China’s beauty sector toward higher-value, digital and sustainable development.
Against this backdrop, PCT 2026 Guangzhou will examine how companies can move from supply chain advantages to brand and technology innovation, helping Chinese beauty businesses capture new opportunities in overseas markets while addressing critical issues including global regulatory compliance, ESG requirements and science-based communication.
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